Porsche are at a transformational moment in their company’s history, and the Japanese Market wanted CWA to help them mark it in Tokyo.

As Porsche prepared to launch their new all-electric car, the Taycan, they decided to hold a training event with their dealership network first – this is where CWA were called to support. Our event team worked with Porsche Japan to create an event theme, all event content and on-site management for the project.

The result was superb. 112 people attended the event, and 90% of the event attendees rates the event 4 or 5 out of 5. The Porsche Japan Dealer Network returned to their dealership excited and engaged for this next chapter is the legendary car-maker’s history.