Award winning full-service marketing agency CWA has added to its impressive portfolio of clients by securing a key PR contract with Arriva UK Bus.
Under the new agreement, CWA’s experienced team will provide vital strategic out-of-hours communications support for Arriva bus services across the country.
As a major bus operator with a wide range of early-morning and late-night services, Arriva requires reliable communications support beyond the usual office hours. This contract will ensure those needs are met by CWA’s award-winning team of PR professionals.
In addition, CWA is supporting with other ad hoc PR activity such as key vehicle launch events and in-hours PR management during internal team annual leave.
The Leicestershire-based agency has been operating for more than 60 years. Their expert team, which includes industry experts with decades of experience and former national journalists, already provides integrated PR and communications services to an international client base.
Arriva operates a fleet of around 4,000 buses and delivers scheduled local, regional and urban services. The firm’s commitment to sustainable transport includes the introduction of zero-emission electric and hydrogen buses.
CWA is widely known for its impressive range of key transport clients, including leading open access rail operators Lumo and Hull Trains, Volvo Group and Renault Trucks.
Nicola Adams, Managing Director and Owner at CWA, said: “We’re thrilled to secure this important partnership with Arriva. We look forward to providing the team with important out-of-hours communications support and other services, building on our success with a variety of clients in the transport sector.”
David Leatham, Media and Communications Director at CWA, added: “We’ve already built up a fantastic relationship with the Arriva team and we’re now also supporting them with some key product launches, bringing our strategic knowledge and creative vision to support the announcements.”
Cora Woodhouse, Marketing and Customer Service Director at Arriva Bus UK, said: “We were really impressed by the CWA team and their knowledge and experience in the transport sector. We’re already seeing the value of their support with our out of hours services and our new product launches. We can’t wait to see the wider impact going forward.”
The new contract follows CWA’s recent acquisition of the leading RedKnows brand which specialises in marketing services for recruiters and talent teams.
RedKnows works with a range of well-known UK and European brands, helping them to reduce the cost of hiring, improve retention and find the right candidates for their culture.
CWA has celebrated a number of awards successes recently. It won a raft of Gold and Silver awards at the national Corporate Content Awards, in addition to ‘Best Media Relations Campaign’ at the prestigious CIPR Midlands Awards.
