Services / Marketing & PR / SEO
SEO
Help the right people find you.
Trusted by the world's biggest companies
The best website in the world can't do much for your brand if nobody sees it. We use SEO to unlock better reach, higher organic traffic and more conversions.
It all starts with understanding how your audience searches, what they need and where the opportunities really are.
As a strategic creative agency, we combine search expertise with content, design and user experience. Delivering creative and digital marketing services that get the right audience to see you, explore and turn interest into action.
Increase leads and revenue with data-driven SEO
We’re proven at delivering data-driven SEO campaigns that help our clients get in front of their customers. Our comprehensive strategies include the following elements.
SEO audit
An SEO audit provides the foundation on which to base our strategy. It’s a vital starting point, because it allows us to understand the current state of your SEO, its strengths and weaknesses which helps inform our strategy.
Our team will review various aspects of your SEO performance including technical SEO, keyword performance, backlink profiles and user experience, to benchmark your site against competitors and inform our SEO strategy.
Keyword research
Keyword research involves identifying which keywords your target audiences are searching for online, and matching them to your specific business goals and strategy.
By carrying out extensive keyword analysis, we can identify high-quality keywords that will increase your online visibility to drive relevant traffic to your website. It’s an in-depth process, often thinking outside the box to identify customer pain points, not just your own key messaging.
With this approach, we can inform SEO strategy to help reach your customers more effectively.
Technical SEO
Technical SEO refers to ‘back end’ elements of the site that improve its visibility and performance on search engines.
Our team of technical SEO specialists will carry out a technical SEO audit to identify any potential issues and highlight areas for improvement. This includes website speed, mobile responsiveness, crawlability (how search engines navigate and index web pages), the site architecture and core web vitals. Don’t worry, you don’t need to be an IT wizard to understand technical SEO – our team will tell you what you need to know, in simple terms.
Content
All of the work to optimise your website for search engines means nothing if your potential customers don’t see engaging and helpful content on the page. And it’s not enough for your content to read well – it must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), which matches the intent behind a customer’s search query, to perform well in search engine rankings.
Our team of specialist copywriters are well versed in producing high-quality content as part of a broader content strategy that captures the imagination and converts leads.
Competitor analysis
Understanding how competitor sites perform is a key part of any SEO strategy. Competitor analysis shows us the strengths and weaknesses of other sites, identifies opportunities to claim share of voice and helps shape a framework for continuous improvement.
On-page SEO
On-page SEO refers to the elements of a webpage that make it more relevant, accessible and user-friendly both for visitors and search engines.
In addition to content (and making sure keywords are included in that content), it also includes title tags, meta description, internal linking, headers and image optimisation – all key individual parts of the overall strategy to help boost rankings.
Digital PR and outreach
We also develop digital PR and outreach campaigns that help boost brand awareness and support your SEO strategy. Securing high authority links from external sites is just one technique that SEO specialists can use to further boost rankings, adding authority and verification of content.
An SEO audit provides the foundation on which to base our strategy. It’s a vital starting point, because it allows us to understand the current state of your SEO, its strengths and weaknesses which helps inform our strategy.
Our team will review various aspects of your SEO performance including technical SEO, keyword performance, backlink profiles and user experience, to benchmark your site against competitors and inform our SEO strategy.
Keyword research involves identifying which keywords your target audiences are searching for online, and matching them to your specific business goals and strategy.
By carrying out extensive keyword analysis, we can identify high-quality keywords that will increase your online visibility to drive relevant traffic to your website. It’s an in-depth process, often thinking outside the box to identify customer pain points, not just your own key messaging.
With this approach, we can inform SEO strategy to help reach your customers more effectively.
Technical SEO refers to ‘back end’ elements of the site that improve its visibility and performance on search engines.
Our team of technical SEO specialists will carry out a technical SEO audit to identify any potential issues and highlight areas for improvement. This includes website speed, mobile responsiveness, crawlability (how search engines navigate and index web pages), the site architecture and core web vitals. Don’t worry, you don’t need to be an IT wizard to understand technical SEO – our team will tell you what you need to know, in simple terms.
All of the work to optimise your website for search engines means nothing if your potential customers don’t see engaging and helpful content on the page. And it’s not enough for your content to read well – it must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), which matches the intent behind a customer’s search query, to perform well in search engine rankings.
Our team of specialist copywriters are well versed in producing high-quality content as part of a broader content strategy that captures the imagination and converts leads.
Understanding how competitor sites perform is a key part of any SEO strategy. Competitor analysis shows us the strengths and weaknesses of other sites, identifies opportunities to claim share of voice and helps shape a framework for continuous improvement.
On-page SEO refers to the elements of a webpage that make it more relevant, accessible and user-friendly both for visitors and search engines.
In addition to content (and making sure keywords are included in that content), it also includes title tags, meta description, internal linking, headers and image optimisation – all key individual parts of the overall strategy to help boost rankings.
We also develop digital PR and outreach campaigns that help boost brand awareness and support your SEO strategy. Securing high authority links from external sites is just one technique that SEO specialists can use to further boost rankings, adding authority and verification of content.
FAQs about our SEO services
SEO is the process of optimising a website and its content to improve search engine ranking and help ensure customers can get to the information, products and services they want online.
Without an effective SEO strategy, you could be missing out on revenue. Your website will not perform as well in search engine rankings, which will lead to fewer site visits, fewer qualified leads and a poor conversion rate. In contrast, a good SEO agency can help boost visibility, organic traffic and lead generation.
Suitability for SEO will depend on a number of factors, including the size of the business, scale of the website, distribution channels and the level of online competition. Those businesses that want to capture leads and improve sales from online customers will benefit most from SEO services.
It’s important to note that SEO will not deliver immediate improvements. It can take months to see the full impact of SEO improvements on organic traffic, but it’s important to take action as soon as possible to get ahead of the competition.
CWA has an experienced team of SEO specialists, working with clients to develop data-driven organic search strategies. Combining our skills with a comprehensive understanding of evolving search engine algorithms, we plan and implement the changes needed to boost search engine ranking, based on insights gathered for each individual site.
We know SEO can be complex and daunting. That’s why we’re proud to take a partnership approach, supporting our clients with best-in-class support, an innovative approach and jargon-free advice.
An SEO specialist agency like CWA specialises in delivering results for businesses. Our approach is tailored to meet the individual challenges of SEO, understanding the specific customer pain points alongside a broader SEO strategy.
A successful SEO campaign can help attract new customers, convert leads and boost revenue. It also delivers less tangible benefits, like positioning the business as a thought leader in its industry. By tracking site performance, rankings and conversions, it’s easy to calculate the return on investment for SEO services.
CWA is an SEO agency in Leicester, working with clients in Leicestershire, across the UK and internationally. Our approach and commitment to client service remains consistent, wherever our clients are based.
Claim your SEO audit today
Our SEO specialists will review your currently strategy and tell you and tell you what we would do to increase your rankings.
- No obligation
Trusted by the world's biggest companies