Influencer marketing

Those with the highest social reach, mega influencers are those with a following typically in the millions. They can often be industry leaders that have crossed into mainstream media, or celebrities who started out in a specific industry. They can reach a broad and diverse audience due to their widespread popularity, but a high following does not necessarily always equate to high engagement rates.

Macro influencers have a substantial following, typically up to a million, and will be considered experts or leaders in their specific niche. Their reach makes them suitable to balance mass appeal with high engagement, although they will inevitably cost more than micro-influencers for influencer marketing activity.

Micro-influencers have a smaller but more engaged social media audience, usually specific to an individual niche or industry. They can provide a more cost-effective option but with carefully crafted content, engagement can be more meaningful - especially amongst targeted and trustful audiences.

Nano-influencers are highly engaged individuals with a smaller but more targeted following, which makes them ideal for niche online marketing activity. They may have a smaller following (typically a few thousand), but they can drive influence and foster trust within their specific community.

Thought leaders could include key figures from industry associations who add influence and authority to a campaign. They can back up points made in brand content and add an impartial voice for added trust, boosting the impact of your marketing activity within a specific industry.

Celebrity influencers can include sports influencers, social media influencers and lifestyle influencers, who are typically associated with a consumer audience but can elevate marketing campaigns if aligned.

CWA supports you from start to finish, whether identifying the right influencer to represent your brand or working to deliver the right content to target your audience.

Brand advocates typically work over a longer period to help influence other individuals and increase brand sentiment. We work with clients to seek and engage brand advocates, offering an element of social trust to marketing activity that drives positive sentiment and brand awareness.

We help find the right influencer for your brand, including those with the most relevant audience and who can produce creative content aligned with your values. We monitor their previous brand collaborations, research social media activity and presence, establish personality type and much more to ensure every suggestion is suitable for your brand.

Our team is proven at optimising the strategies available to us to get the best possible results from your campaign. Using real-time data insights, we monitor and adjust campaigns where needed, including promotional social media content, to drive ROI from your influencer activity.

We manage the entire campaign, keeping track of the results in real-time, to help make sure you’re reaching the most relevant, engaged audiences at all times. Our expertise in influencer marketing spans content creation, management and audience engagement.

It’s important to monitor and report on performance, and we check key metrics such as engagement rate, reach, click-through rates, website traffic from influencer links and conversions to help calculate your ROI.

With these figures, we can measure the campaign’s impact on brand awareness, engagement and sales, as well as provide insights for future campaign strategies.