Marketing Services / Research & Strategy

Research & Strategy

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CWA - a marketing research agency using data to drive strategy

Insights to deliver integrated communications. 

We take an integrated approach to deliver data-driven marketing solutions. And that starts with using our expertise as a trusted brand agency to gather the insights we need to build effective strategies for clients. 

From market and sector analysis to competitor benchmarking and persona mapping, we combine the desk research, interviews, focus groups and workshops needed to shape effective campaigns. Only then can we build a strategy for success, including developing your brand core, brand positioning and brand persona. That’s what makes us a trusted market research agency, with more. 

We incorporate research, strategy and planning to develop effective marketing strategies for your business.

Marketing strategy

Featured case study

Hull Trains: Restoring confidence in public transport post pandemic

Hull Trains is an open-access railway operator that operates long-distance passenger service trains between Hull, Beverley, and London King’s Cross.

View Case Study

Hull trains summer campaign for duo rail tickets

Testimonials

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  • I'd like to thank you and the full team for the amazing cooperation over the last months. We worked as one team (we really did) and as mentioned before, we are very appreciative of the fact we can rely on you guys to deliver, even under tight schedule.

  • The work your team has been doing over the past month is tremendous, and we appreciate your patience, positive attitude and flexibility.

  • Initially challenging tasks were quickly transformed into cross-team collaboration that exceeded all expectations.

  • I’m incredibly impressed with CWA. I felt understood throughout the whole process and it was the best experience I’ve ever had with an agency.

  • Thank you for your hard work and efforts. It was your expertise and flexibility that made me choose your agency.

  • CWA were very responsive to our requests, especially when dealing with so many requests from different people and countries. They are a great agency to work with!

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