Services / Video / Video production

Video production

Let us bring your brand to life through captivating video content that achieves your goals.

Trusted by the world's biggest companies

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Your video production agency partner

Need to build your brand, showcase products or engage potential customers online? Video marketing can bring your business to life. Are you tapping into the potential of video?

We understand your challenges, particularly if you’re new to using video in your marketing mix. CWA is the video production partner you can trust to manage the entire process from start to finish. We’re experts in corporate video production, with the experience and passion to drive projects from creative idea to conversion asset.

Attract customers, convert leads and build your brand. Choose CWA to deliver your videos with confidence.

Attract customers, convert leads and build your brand. Choose CWA to deliver your videos with confidence.

Best-in-class video production

It takes a mix of skills and insights to produce successful video campaigns. We bring together all the elements needed to engage and guide your prospects through the customer journey, showcasing your brand personality throughout.

By using engaging and entertaining concepts, our videos leave a lasting impression. Whether compelling campaigns to attract new customers, promotional videos, product videos, case studies or tutorials, we have the expertise needed to manage your video production needs.

What are the benefits of video production?

Increase brand awareness

Introduce your brand and its values, creating original and engaging video content that leaves a lasting impression. We craft video content marketing campaigns that emotionally connect with your prospects and customers, showcasing your identity whether you’re promoting a product or delivering educational content. Improving your brand recognition and awareness can boost sales conversions.

Capture audience interest

Speaking directly to your target audience and addressing their challenges in video content will capture interest and build brand advocacy. We know how important it is to identify your audience, establish personas and address their pain points directly in video production. We craft campaigns tailored to each stage of the customer journey to make sure your message hits home.

Increase high-quality traffic to your website

If your objective is to drive traffic to your website, adding high-quality video ads into your digital marketing strategy helps you achieve your goals. Video content supports SEO, increases engagement and boosts your brand credibility. With our professional video production services, you can have confidence in 4K and 8K videos that make people stop and take notice.

Influence buyer decision

One of the main objectives of marketing is to convert prospects into qualified leads. Our videos influence buyers at every stage of the customer journey, to help deliver on audience needs.

Whether you are showcasing brand values, communicating product benefits or proving your performance through case studies and testimonials, video content can support your marketing strategy. Showcase your core offering, expand on your offering and establish your reputation with high-quality video content.

Introduce your brand and its values, creating original and engaging video content that leaves a lasting impression. We craft video content marketing campaigns that emotionally connect with your prospects and customers, showcasing your identity whether you’re promoting a product or delivering educational content. Improving your brand recognition and awareness can boost sales conversions.

Speaking directly to your target audience and addressing their challenges in video content will capture interest and build brand advocacy. We know how important it is to identify your audience, establish personas and address their pain points directly in video production. We craft campaigns tailored to each stage of the customer journey to make sure your message hits home.

If your objective is to drive traffic to your website, adding high-quality video ads into your digital marketing strategy helps you achieve your goals. Video content supports SEO, increases engagement and boosts your brand credibility. With our professional video production services, you can have confidence in 4K and 8K videos that make people stop and take notice.

One of the main objectives of marketing is to convert prospects into qualified leads. Our videos influence buyers at every stage of the customer journey, to help deliver on audience needs.

Whether you are showcasing brand values, communicating product benefits or proving your performance through case studies and testimonials, video content can support your marketing strategy. Showcase your core offering, expand on your offering and establish your reputation with high-quality video content.

How we create visually striking videos

Unsure where to start with your video project? Don’t worry, our expert creative team will guide you through the process from start to finish.

01

Strategy

Understanding your business and campaign objectives, identifying your audience and developing your strategy, including which style of video is most suitable for your audience.

02

Pre - Production

CWA works with you to develop pre-production elements such as storyboards, location sourcing and script writing – making sure you are happy with all the individual parts before we move onto video production.

03

Production

Whether you need interviews, high-production motion graphics, video animation or B-roll footage, our team uses the latest video production techniques to deliver on the strategy.

04

Post - Production

Next, we bring together the video footage to craft the final edit, with critical stages such as editing, adding motion graphics, colour grading and voiceover.

05

Distribution

Need help to maximise the reach of your video? We’re experts at leveraging all available marketing channels including social media, websites, PPC, landing pages and blog posts to help boost your video and reach target audiences, based on data-driven insights.

How we create visually striking videos

Unsure where to start with your video project? Don’t worry, our expert creative team will guide you through the process from start to finish.

Understanding your business and campaign objectives, identifying your audience and developing your strategy, including which style of video is most suitable for your audience.

CWA works with you to develop pre-production elements such as storyboards, location sourcing and script writing – making sure you are happy with all the individual parts before we move onto video production.

Whether you need interviews, high-production motion graphics, video animation or B-roll footage, our team uses the latest video production techniques to deliver on the strategy.

Next, we bring together the video footage to craft the final edit, with critical stages such as editing, adding motion graphics, colour grading and voiceover.

Need help to maximise the reach of your video? We’re experts at leveraging all available marketing channels including social media, websites, PPC, landing pages and blog posts to help boost your video and reach target audiences, based on data-driven insights.

Get a no obligation discovery call

Get a no obligation discovery call

Speak to our team today to see how we can help you meet your marketing goals.

Book your call today

Types of videos we produce

As a proven video production agency, we offer a wide range of videos, working closely with you to develop the style you need to meet your business goals.

Product demo videos

Product demo videos offer a dynamic and visual demonstration of how a product/service works and showcase its benefits in solving customer pain points. They take the elements of static presentations or written instruction manuals and bring the product to life in a far more engaging way.

We can develop step-by-step walkthroughs of how a product works, how it’s installed or what it does compared to existing or competitor products. These videos don’t just educate potential customers, they also serve as a persuasive tool to move prospects down the sales funnel.

Explainer videos

These videos help illustrate products, ideas and services in a far more engaging way than traditional methods. Remember, more people are watching video content online than ever before. Whatever your sector, instructional explainer videos are in demand.

Our creative team can use animation, video and 3D modelling to turn complex offerings into engaging stories and convert your viewers into potential leads. Use explainer videos online, on social media or at industry events, with a wide range of video types available including interviews, animation, whiteboard videos and AR/VR videos.

Customer testimonial videos

Demonstrate social proof through customer testimonial videos, a vital tool to help build trust and attract new leads. Customer testimonials serve to reassure prospects through the sales journey, giving confidence in the quality of your products, services and capabilities.

Use them to support SEO on website pages and to drive social media engagement. Our team will guide you through the whole process, including how to identify the most suitable customers for filming.

Explainer videos

Explainer or ‘how to’ videos are the perfect tool to simplify complex messaging, such as installation or assembly instructions. We use animation to engage your audiences, satisfy existing customers and convert viewers into potential leads.

As with all of our video production services, explainer videos should be built using audience insights to make sure content meets the needs of your customers and prospects.

Event teaser video

We also offer event teaser videos, showcasing the excitement and value of your brand event in a clear, succinct way to potential attendees. Using engaging visuals and enticing messaging, our creatives can highlight the benefits of upcoming events to varied target audiences, including details such as dates, location and any special activities.

Brand video

Brand videos can humanise your brand, giving a glimpse into the company’s ethos and values to help build brand advocates. These videos have the unique ability to showcase your stories and the passion of your people, fostering trust and authenticity amongst key target audiences. We can highlight the individuals behind your products and services, executing brand videos that create an emotional response from potential clients.

Live action for content

Engaging live action content is another way to captivate your audience, using storytelling to communicate your messages with live footage. We’re experienced in live action content across many sectors including heavy industry, transport and logistics and health and hygiene – bringing together all the elements of a successful video marketing campaign to help raise brand profiles and engage audiences.

Product demo videos offer a dynamic and visual demonstration of how a product/service works and showcase its benefits in solving customer pain points. They take the elements of static presentations or written instruction manuals and bring the product to life in a far more engaging way.

We can develop step-by-step walkthroughs of how a product works, how it’s installed or what it does compared to existing or competitor products. These videos don’t just educate potential customers, they also serve as a persuasive tool to move prospects down the sales funnel.

These videos help illustrate products, ideas and services in a far more engaging way than traditional methods. Remember, more people are watching video content online than ever before. Whatever your sector, instructional explainer videos are in demand.

Our creative team can use animation, video and 3D modelling to turn complex offerings into engaging stories and convert your viewers into potential leads. Use explainer videos online, on social media or at industry events, with a wide range of video types available including interviews, animation, whiteboard videos and AR/VR videos.

Demonstrate social proof through customer testimonial videos, a vital tool to help build trust and attract new leads. Customer testimonials serve to reassure prospects through the sales journey, giving confidence in the quality of your products, services and capabilities.

Use them to support SEO on website pages and to drive social media engagement. Our team will guide you through the whole process, including how to identify the most suitable customers for filming.

Explainer or ‘how to’ videos are the perfect tool to simplify complex messaging, such as installation or assembly instructions. We use animation to engage your audiences, satisfy existing customers and convert viewers into potential leads.

As with all of our video production services, explainer videos should be built using audience insights to make sure content meets the needs of your customers and prospects.

We also offer event teaser videos, showcasing the excitement and value of your brand event in a clear, succinct way to potential attendees. Using engaging visuals and enticing messaging, our creatives can highlight the benefits of upcoming events to varied target audiences, including details such as dates, location and any special activities.

Brand videos can humanise your brand, giving a glimpse into the company’s ethos and values to help build brand advocates. These videos have the unique ability to showcase your stories and the passion of your people, fostering trust and authenticity amongst key target audiences. We can highlight the individuals behind your products and services, executing brand videos that create an emotional response from potential clients.

Engaging live action content is another way to captivate your audience, using storytelling to communicate your messages with live footage. We’re experienced in live action content across many sectors including heavy industry, transport and logistics and health and hygiene – bringing together all the elements of a successful video marketing campaign to help raise brand profiles and engage audiences.

Contact us

See how we can work together to achieve results

Call 0116 232 7400 Email newprojects@cwa.co.uk

Alternatively, fill out our form and one of our experts will be in touch.