Services / Marketing & PR / Email marketing
Email marketing
Be the one they can’t wait to open.
Trusted by the world's biggest companies
Everyone’s inundated with emails, but what’s often missing is a good reason to open them. We make sure you send perfectly-timed, relevant communications that people actually want to read.
Whether you’re reaching out to prospects, nurturing leads or supporting customers, we plan, execute and monitor campaigns that deliver results. We combine experience across multiple industries with full marketing strategy and creative development to deliver communications that work harder.
As part of our approach to integrated delivery across digital, design, content, PR and events, email becomes a major step towards where your brand wants to be.
Types of email campaigns we help with
There are a range of different email marketing campaigns, each with different objectives. We work with clients to build and develop strategies for each.
Lead nurturing
Lead nurturing in email marketing refers to the process of engaging and building relationships with potential customers at various stages of the sales funnel.
Our team works on targeted and relevant content to guide prospects through the customer journey, providing valuable information and addressing their needs at each step. We then use data analytics to understand customer behaviour, preferences and interactions, tailoring content and optimising design.
We continuously update strategy and content in line with data-driven insights to ensure the best possible results, helping to convert your leads into loyal customers.
Drip campaigns
Drip campaigns are a type of automated, lead nurturing email marketing where we send a series of pre-scheduled, targeted emails to a specific audience.
They play a crucial role in lead nurturing by delivering relevant and timely content to your prospects, building brand engagement and maintaining consistent communication. Our skilled team uses email automation software to streamline the process, as well as segmenting the audience based on behaviour or preferences, personalising content for a tailored experience, and strategically planning the frequency and timing of emails.
Drip campaigns provide relevant information in a series of follow-up emails, helping to build stronger connections with leads that increase the likelihood of conversion.
Promotional emails
An effective promotional email should include a compelling subject line, serving as the initial hook to grab attention and entice open rates, as well as brief yet informative content that delivers the promotional message with clarity.
Our team combines these elements with strong visuals and a concise CTA that guides recipients to take further steps, whether that’s making a purchase, visiting a website or participating in an offer.
We’re experts at seamlessly integrating these elements to ensure that promotional emails capture attention and motivate recipients to take action.
Newsletters
Newsletters provide a good means of engaging with target audiences, bringing tailored content that is clear, relevant and easy to read, whether on a laptop, phone or tablet.
It’s important to strike a balance between providing valuable content and promoting commercial action in email newsletter strategies. Our team advises on newsletter strategy and creation, ensuring all messaging is aligned with your audience.
Survey and feedback emails
Marketing emails can also provide a method of collecting customer feedback or opinion, benchmarking performance or creating news hooks for PR.
We use advanced software that tracks the open rate and click-through rate for survey and feedback emails, using all of our email marketing agency experience to test and optimise the effectiveness of the email copy.
Lead magnet campaigns
Lead magnet campaigns are designed to attract and capture potential customers by offering valuable and relevant incentives in return for contact details. The incentives are often downloadable content like e-books, whitepapers or exclusive access - serving as the ‘magnet’ to entice leads.
They help build an email subscriber list, establish a connection with prospects and can deliver more qualified leads to sales teams.
Lead nurturing in email marketing refers to the process of engaging and building relationships with potential customers at various stages of the sales funnel.
Our team works on targeted and relevant content to guide prospects through the customer journey, providing valuable information and addressing their needs at each step. We then use data analytics to understand customer behaviour, preferences and interactions, tailoring content and optimising design.
We continuously update strategy and content in line with data-driven insights to ensure the best possible results, helping to convert your leads into loyal customers.
Drip campaigns are a type of automated, lead nurturing email marketing where we send a series of pre-scheduled, targeted emails to a specific audience.
They play a crucial role in lead nurturing by delivering relevant and timely content to your prospects, building brand engagement and maintaining consistent communication. Our skilled team uses email automation software to streamline the process, as well as segmenting the audience based on behaviour or preferences, personalising content for a tailored experience, and strategically planning the frequency and timing of emails.
Drip campaigns provide relevant information in a series of follow-up emails, helping to build stronger connections with leads that increase the likelihood of conversion.
An effective promotional email should include a compelling subject line, serving as the initial hook to grab attention and entice open rates, as well as brief yet informative content that delivers the promotional message with clarity.
Our team combines these elements with strong visuals and a concise CTA that guides recipients to take further steps, whether that’s making a purchase, visiting a website or participating in an offer.
We’re experts at seamlessly integrating these elements to ensure that promotional emails capture attention and motivate recipients to take action.
Newsletters provide a good means of engaging with target audiences, bringing tailored content that is clear, relevant and easy to read, whether on a laptop, phone or tablet.
It’s important to strike a balance between providing valuable content and promoting commercial action in email newsletter strategies. Our team advises on newsletter strategy and creation, ensuring all messaging is aligned with your audience.
Marketing emails can also provide a method of collecting customer feedback or opinion, benchmarking performance or creating news hooks for PR.
We use advanced software that tracks the open rate and click-through rate for survey and feedback emails, using all of our email marketing agency experience to test and optimise the effectiveness of the email copy.
Lead magnet campaigns are designed to attract and capture potential customers by offering valuable and relevant incentives in return for contact details. The incentives are often downloadable content like e-books, whitepapers or exclusive access - serving as the ‘magnet’ to entice leads.
They help build an email subscriber list, establish a connection with prospects and can deliver more qualified leads to sales teams.
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