Full-service marketing agency CWA, which has been successfully operating for more than 60 years, has acquired a leading brand which specialises in marketing services for recruiters and talent teams.
RedKnows works with a range of well-known UK and European brands, helping them to reduce the cost of hiring, improve retention and find the right candidates for their culture. The consultancy is widely respected for its industry-leading work on Employee Value Propositions.
The news is an exciting development for CWA, an agency that’s renowned for working with some of the world’s biggest brands including Volvo Group, Renault Trucks and FirstGroup. It also follows a particularly successful period for the agency, which recently won a raft of Gold and Silver awards at the national Corporate Content Awards, in addition to ‘Best Media Relations Campaign’ at the CIPR Midlands Awards.
CWA’s purchase of the RedKnows brand presents a range of opportunities for both RedKnows and CWA which is a full-service agency with a team of experts who deliver brand, content, digital, video, marketing, websites and experiential campaigns. The agency’s ability to deliver impressive creative strategy, grow and lead in a constantly evolving landscape is what’s kept it relevant and thriving for more than six decades.
Nicola Adams, Managing Director and Owner at CWA, said: “This development is a real milestone for CWA, as we embark on our next step as an agency that’s always been at the forefront of creativity. RedKnows is a brand that’s also worked hard to cement a strong reputation in the sectors it works in and there’s real culture and brand synergy between RedKnows and CWA.”
Neil Rudolph, Director and former Managing Director of RedKnows, added: “RedKnows is well known for impactful and high return on investment EVP and Employer Branding Strategy for in house talent teams. We’re very proud of the work we’ve done over the last eight years, and this is a really exciting opportunity for CWA to take the RedKnows brand to the next level. I'm excited to see what they can achieve”
