“Discover a New Way” Advertising Campaign

With the construction industry press plagued by “wallpaper” advertising, CWA was challenged to develop an impactful and thought provoking EMEA campaign for Volvo Construction Equipment. Under the umbrella of “Discover a New Way”, a communication platform also developed by CWA, the team created conceptual advertisements which challenged convention with each individual message. The result is a campaign which rolled out successfully in the EMEA region, inviting the target audience to discover more with Volvo Construction Equipment and generated leads for the dealer network.

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