Sea Band International Brand Launch
Sea Band came to CWA looking to export their anti-nausea bands to foreign markets, specifically China. The challenge was how to market this modest sized company’s product to an entirely different kind of customer.
CWA instantly recognised that Sea Band’s British credentials were a valuable brand asset for the Chinese market as shorthand for quality. With that in mind, we set about redesigning their packaging to accentuate their “Made in Britain” status and therefore make it more attractive to the Chinese consumer. With their redesigned brand packaging, Sea Band were able to attract interest from several distributors in China.