Volvo Trucks 50th Anniversary Film

This stylish teaser video was produced to promote the launch of a special edition truck, celebrating the 50th anniversary of Volvo Trucks in the UK. The aim of the shoot was to emphasise the exclusivity of the vehicle. We worked with Volvo to understand the target customer, as only a limited number of these gold trucks were created. We shot the film using a dolly rig and utilised various equipment to create the desired atmosphere, such as haze machines and strobe lighting. The result was an energetic and impactful video, which proved successful for the 50th anniversary campaign.

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