Email marketing

First, we work with you to clearly define the objectives of the campaign and identify your target audience(s), taking time to understand the specific characteristics of each audience, as well as their activity and position in the sales funnel.

These insights give us the ability to tailor messages to the specific needs and interests of individual audiences. Our skilled team will then work to ensure that all activity aligns with your overarching business objectives to enhance its overall effectiveness.

One of the key elements of any email marketing campaign is to build a quality list of prospects, targets and customers. Our team uses email deliverability expertise and sophisticated email marketing platforms to maximise the effectiveness of your campaigns.

When done correctly, email marketing can deliver a high return on investment and powerful results, but only if you have the specialist expertise by your side to use sophisticated techniques that boost vast potential.

In this stage, we focus on segmenting data and tailoring messages to nurture your prospects and guide them down the sales funnel.

Segmentation and personalisation are proven methods of increasing engagement, designed to boost empathy, trust and loyalty from recipients. We use customised lists and subscriber data to enhance the relevance and impact of your email campaigns.

With the audience defined and platform in place, our specialist copywriting and content creation team can get to work on the creative content that will engage your recipients. From the subject line to concise body content, through to a compelling and authentic sign-off, each word is carefully developed with purpose and meaning.

In a crowded inbox, it’s important that your email looks good too. We have a team of skilled designers and UX specialists working to deliver engaging designs and layouts for your marketing emails. We take into account your brand style and your target audience personas to create engaging email templates that grab attention and nurture prospects.

Guiding leads through the sales funnel relies on strong and effective calls-to-action (CTAs). Whether links, contact information, videos or another resource, our team is experienced in guiding the placement and language of CTAs to boost engagement and drive action.

Marketing automation can increase results and remove manual processes from email campaigns, triggering new emails based on the actions and preferences of recipient lists. We’re experienced at setting up automated workflows for lead nurturing, based on the development of core customer groups using constant behavioural analysis and other data-driven insights.

We track the performance of your email marketing campaigns using key metrics such as open rate, click-through rate and conversion rate. We also use advanced software to measure bounce rate, unsubscribes and email list growth over time to continuously track and evaluate campaign performance.

Another key stage is the testing and iteration stage, making sure that your email campaigns are optimised to improve deliverability and overall success.

Our team are experts at implementing A/B testing, otherwise known as split testing, which compares two versions of an email header, body copy and/or CTA to see which performs best.

We pride ourselves on continuously refining strategies, based on thorough testing and analysis of success metrics, to make sure email campaigns are as effective as possible.