Services / Media & Comms / Social media

Social media

Choose CWA to get your brand in front of the right audiences online.

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Increase your reach with social media

Social media can be a minefield for businesses, from choosing the right platforms, to developing a social strategy and content to get your brand noticed. Social media marketing is a rapidly evolving channel, and without the right insights and best practice approaches you could be doing more harm than good to your brand.

Put your trust in CWA to get your business in front of the right audiences online. Our team applies the latest social media methods, combining strategic data-driven insights and creative content to achieve your business goals.

A proven social media agency in Leicester, we have the tools to help boost your business, we’re experienced at working with global brands.

CWA has a team of experts ready to deliver your social media strategy, help drive qualified leads and boost your business.

CWA has a team of experts ready to deliver your social media strategy, help drive qualified leads and boost your business.

How can social media grow your business?

People spend more time online than ever before, and social media marketing is an increasingly important strategy for online presence and lead generation. 84% of C-level business decision-makers say they are influenced by social media content when making sales decisions.

Generating leads through social media can help increase your pipeline and boost conversions. A successful social media strategy will also increase brand awareness and visibility, putting your business in front of target audiences consistently to support longtail conversions.

Building your social media strategy

Developing a tailored strategy that resonates with your audience is crucial and we work closely with our clients to understand their business, audiences and commercial objectives.

Once we have identified strengths, weaknesses and competitors in a comprehensive audit, we mix paid advertising for targeted outreach and organic social media for sustained engagement. CWA’s creative content team makes sure your content is dynamic, consistent and informed by industry trends.

It’s important to continuously invest in your social media strategy to make sure you remain competitive, adapt to the evolving landscape and build a robust online community.

Our social media services

We support clients through every stage of a social media marketing campaign, from start to finish.

Social media strategy

As experts in social media strategy, we create robust strategies to boost accountability, deliver tailored activities and maximise your ROI. Using techniques such as visual storytelling, we make sure your social media activity is aligned with your business objectives and connecting with your audiences.

Organic social media marketing

Organic social media marketing relies on relevant and engaging content that aligns with your brand values, your audience expectations and constantly evolving platform algorithms. It’s a challenging balance, which is why CWA is a valued partner, helping to build online communities and extend organic reach for our clients.

We mix organic social media techniques with social media audits and paid advertising strategies to maximise your social media results and achieve commercial objectives.

More than that, we integrate with other marketing disciplines including SEO, content marketing and website design to deliver seamless campaigns that boost ROI.

Community management

With your strategy in place, it’s important to manage, monitor and moderate conversations across social media platforms. This helps boost engagement, support organic social media reach and maintain customer experience.

CWA has the expertise to react with clear, consistent and timely communication, working closely with you to ensure messaging is aligned. We are also experts at social media crisis management, with defined strategies to react and mitigate any negative impact.

Content creation

Creating relevant and engaging content is the cornerstone of any social media marketing strategy and we’re experienced at developing content that aligns with core values and messaging.

Using strategic input and data-driven insights, we create social media content that’s tailored to individual audiences.

Influencer marketing

Influencer marketing refers to building strategic partnerships with industry thought leaders or experts to help amplify your message and boost reach.

We’re experts at identifying suitable influencers, cementing partnerships and working collaboratively to create compelling content that boosts your brand awareness.

Social media management

We don’t just create the elements of a successful social media campaign; we bring them all together with effective social media management which means you can focus your efforts elsewhere.

Have confidence in a social media agency you can trust, with experience in handling audience growth, publishing content and developing new strategies to boost engagement, all whilst aligned with your overall digital marketing goals.

Asset creation

Our creative team has the experience and creative flair to make sure your social media assets look great, perform well and enhance your marketing activity.

From infographics and imagery to video and tailored social media assets, we create assets that stand out from your competitors.

Reporting

As with any marketing discipline, it’s also important to monitor and report on progress in social media marketing. Are you getting the right metrics from your agency?

Our comprehensive yet easy-to-follow reporting process makes it easy to track progress and hold us accountable to your goals, with real-time visibility and control through collaborative dashboards.

We provide clients with the detail they want, when they want it - whether campaign recaps or executive snapshots.

As experts in social media strategy, we create robust strategies to boost accountability, deliver tailored activities and maximise your ROI. Using techniques such as visual storytelling, we make sure your social media activity is aligned with your business objectives and connecting with your audiences.

CWA are experts in paid social advertising across all major social platforms including Meta, TikTok, Instagram, YouTube, LinkedIn and X, formerly known as Twitter.

Using data-driven insights to inform our strategy, we make sure your ads are crafted in line with best practice and reach the right audiences online. We also make sure your ROI is maximised by continually evolving your campaigns based on testing and iteration.

Organic social media marketing relies on relevant and engaging content that aligns with your brand values, your audience expectations and constantly evolving platform algorithms. It’s a challenging balance, which is why CWA is a valued partner, helping to build online communities and extend organic reach for our clients.

We mix organic social media techniques with social media audits and paid advertising strategies to maximise your social media results and achieve commercial objectives.

More than that, we integrate with other marketing disciplines including SEO, content marketing and website design to deliver seamless campaigns that boost ROI.

With your strategy in place, it’s important to manage, monitor and moderate conversations across social media platforms. This helps boost engagement, support organic social media reach and maintain customer experience.

CWA has the expertise to react with clear, consistent and timely communication, working closely with you to ensure messaging is aligned. We are also experts at social media crisis management, with defined strategies to react and mitigate any negative impact.

Creating relevant and engaging content is the cornerstone of any social media marketing strategy and we’re experienced at developing content that aligns with core values and messaging.

Using strategic input and data-driven insights, we create social media content that’s tailored to individual audiences.

Influencer marketing refers to building strategic partnerships with industry thought leaders or experts to help amplify your message and boost reach.

We’re experts at identifying suitable influencers, cementing partnerships and working collaboratively to create compelling content that boosts your brand awareness.

We don’t just create the elements of a successful social media campaign; we bring them all together with effective social media management which means you can focus your efforts elsewhere.

Have confidence in a social media agency you can trust, with experience in handling audience growth, publishing content and developing new strategies to boost engagement, all whilst aligned with your overall digital marketing goals.

Our creative team has the experience and creative flair to make sure your social media assets look great, perform well and enhance your marketing activity.

From infographics and imagery to video and tailored social media assets, we create assets that stand out from your competitors.

As with any marketing discipline, it’s also important to monitor and report on progress in social media marketing. Are you getting the right metrics from your agency?

Our comprehensive yet easy-to-follow reporting process makes it easy to track progress and hold us accountable to your goals, with real-time visibility and control through collaborative dashboards.

We provide clients with the detail they want, when they want it - whether campaign recaps or executive snapshots.

Choosing the right social media agency

Selecting the right social media agency is crucial. Look for key factors including a good understanding of your sector, proven experience of success with similar brands and a team that you can buy into, mixing creative and technical expertise across social media management.

CWA is proven at delivering successful social media marketing strategies within budget constraints, making sure we’re targeting the right prospects, driving engagement and generating leads. We’re a social media agency in Leicester, working with clients worldwide.

With a comprehensive understanding of your industry, our team tailors strategies that resonate with your audience, ensuring a more impactful and cost-effective social media presence.

Contact us

See how we can work together to achieve results

Call 0116 232 7400 Email newprojects@cwa.co.uk

Alternatively, fill out our form and one of our experts will be in touch.