Services / Media & Comms / PR

PR

Get your story heard by the people who need to hear it.

Trusted by the world's biggest companies

CWA: A PR agency in Leicester, working worldwide

Public relations is a vital cog in any marketing strategy, helping to shape opinions and support the sales funnel. It requires a comprehensive understanding of print and digital media landscapes, an eye for a newsworthy angle and the copywriting skills to deliver content that helps convert leads.

We manage PR campaigns for businesses of all sizes in a range of sectors. Our in-house team is experienced in implementing a strategic and integrated approach, with a proven track record of delivering results across a range of sectors.

Put your trust in CWA to help increase your market share and share of voice, build trust and credibility, and support lead generation. We’re a renowned PR agency in Leicester, working with clients worldwide.

CWA has a team of experts ready to deliver your PR strategy, help drive qualified leads and boost your business.

CWA has a team of experts ready to deliver your PR strategy, help drive qualified leads and boost your business.

What is PR?

PR refers to the strategic management of communications in business-to-business sectors, to help foster connections, shape opinions, drive more conversions and increase brand awareness.

The primary goal is to enhance brand reputation and generate demand, which can be achieved through targeted activity and messaging to establish thought leadership.

A good public relations agency like CWA can help increase audience engagement, position your company as an authoritative voice in your sector and manage share of voice across all relevant channels.

Our PR services

We're experienced at working in partnership with clients to deliver a wide range of PR services.

Media relations

Our PR professionals are skilled at generating coverage in print and digital trade media publications, combining creative ideas with a structured approach to identifying potential targets and managing media relationships.

We are committed to managing and continuously developing strong relationships with journalists and other key individuals, understanding what individual journalists want, and providing timely, relevant information to suit their editorial agenda.

A public relations agency will help boost your visibility in key publications, increase positive coverage and position your business as a trusted source within the sector to help drive leads and conversions.

Content creation and distribution

Creative content can also be used across other channels including websites, blogs and social media, helping to position your business as a thought leader and expert within your sector.

We use insights to plan multi-channel campaigns that ensure relevance and optimise all content to deliver the best possible ROI. Our content creation and content distribution services are based on a comprehensive understanding of your sector, your audiences, and the marketing channels they use to absorb information about brands and products.

Crisis management

Crisis management is a vital element of any PR strategy, giving you the confidence that your PR agency has the strategies and procedures to manage a crisis and minimise any potential reputational damage.

Our comprehensive approach to crisis communications management covers all unforeseen challenges, helping to recover reputations. We can draft statements, manage media relations, take over social content and coordinate media training for key individuals. We're also experienced at drafting crisis management plans, so your business can be sure of all relevant procedures in the worst-case scenario.

Social media management

Our social media management experts help maintain your online presence, using a strategic approach to tailor content and campaigns that resonate with your target audiences.

Based on data-driven insights, we develop social media content that fosters interaction and builds a community around your brand, using targeted messaging including sponsored content to ensure it reaches the right audience.

CWA’s social media management capabilities also include A/B testing to optimise strategies, and the development of visual content to boost engagement.

Brand positioning and messaging

Our PR services also include brand positioning and messaging, giving the foundation needed to deliver relevant, engaging and targeted PR activity across all channels.

We’re experts at brand voice development, ensuring impactful and compelling communication to help boost engagement and drive conversations.

Partnership and collaboration strategies

If your PR activity needs added authority, we are experienced in developing partnership and collaboration strategies that engage relevant audiences.

From industry associations to complementary suppliers, our expert team has the commercial understanding and creative flair needed to identify possible partnerships and develop robust strategies to maximise them. All with the understanding that your partnerships and collaborations must be aligned with your business goals and audience needs.

Once a partnership has been agreed, we work with partner communications and marketing teams to ensure consistent and compelling content across all channels.

Internal and external stakeholder communication

For some businesses, stakeholder engagement and communication is a vital tool to help control a message and manage reputations. We have a team of experienced PR professionals who have developed campaigns for internal and external stakeholders, ensuring transparency and alignment with organisational goals.

Our process starts with identifying the best communication channels and tailoring messages to each stakeholder group, before we develop the most appropriate materials to reach them via online and offline channels.

Brand reputation management

PR also covers brand reputation management, using tailored research methodology and industry expertise to make sure your audiences see a consistent, positive message.

Our team has years of experience in brand reputation management, including crisis communications, working closely with clients to develop tailored strategies that meet individual requirements.

Executive and employee communication

CWA assists with internal communication, employee engagement and C-level messaging, giving you confidence that your internal messages are being delivered effectively.

Boost employee engagement with proven communication strategies and tactics from our expert team. We offer consultancy to guide your strategy and the creative input to deliver on it.

PR and influencer relations

PR and influencer relations can drive brand advocacy and our team is experienced at leveraging influencers with a loyal digital audience to help enhance reputation and engagement.

Influencer relations enable us to tap into larger followings, connect with new audiences online and drive interaction through strategic alignments.

We can include PR and influencer relations as part of your PR strategy, with a wide range of activity from guest blog posts and quotes in media relations, to strategic celebrity endorsements.

Our PR professionals are skilled at generating coverage in print and digital trade media publications, combining creative ideas with a structured approach to identifying potential targets and managing media relationships.

We are committed to managing and continuously developing strong relationships with journalists and other key individuals, understanding what individual journalists want, and providing timely, relevant information to suit their editorial agenda.

A public relations agency will help boost your visibility in key publications, increase positive coverage and position your business as a trusted source within the sector to help drive leads and conversions.

Creative content can also be used across other channels including websites, blogs and social media, helping to position your business as a thought leader and expert within your sector.

We use insights to plan multi-channel campaigns that ensure relevance and optimise all content to deliver the best possible ROI. Our content creation and content distribution services are based on a comprehensive understanding of your sector, your audiences, and the marketing channels they use to absorb information about brands and products.

Crisis management is a vital element of any PR strategy, giving you the confidence that your PR agency has the strategies and procedures to manage a crisis and minimise any potential reputational damage.

Our comprehensive approach to crisis communications management covers all unforeseen challenges, helping to recover reputations. We can draft statements, manage media relations, take over social content and coordinate media training for key individuals. We're also experienced at drafting crisis management plans, so your business can be sure of all relevant procedures in the worst-case scenario.

Our social media management experts help maintain your online presence, using a strategic approach to tailor content and campaigns that resonate with your target audiences.

Based on data-driven insights, we develop social media content that fosters interaction and builds a community around your brand, using targeted messaging including sponsored content to ensure it reaches the right audience.

CWA’s social media management capabilities also include A/B testing to optimise strategies, and the development of visual content to boost engagement.

Our PR services also include brand positioning and messaging, giving the foundation needed to deliver relevant, engaging and targeted PR activity across all channels.

We’re experts at brand voice development, ensuring impactful and compelling communication to help boost engagement and drive conversations.

If your PR activity needs added authority, we are experienced in developing partnership and collaboration strategies that engage relevant audiences.

From industry associations to complementary suppliers, our expert team has the commercial understanding and creative flair needed to identify possible partnerships and develop robust strategies to maximise them. All with the understanding that your partnerships and collaborations must be aligned with your business goals and audience needs.

Once a partnership has been agreed, we work with partner communications and marketing teams to ensure consistent and compelling content across all channels.

For some businesses, stakeholder engagement and communication is a vital tool to help control a message and manage reputations. We have a team of experienced PR professionals who have developed campaigns for internal and external stakeholders, ensuring transparency and alignment with organisational goals.

Our process starts with identifying the best communication channels and tailoring messages to each stakeholder group, before we develop the most appropriate materials to reach them via online and offline channels.

PR also covers brand reputation management, using tailored research methodology and industry expertise to make sure your audiences see a consistent, positive message.

Our team has years of experience in brand reputation management, including crisis communications, working closely with clients to develop tailored strategies that meet individual requirements.

CWA assists with internal communication, employee engagement and C-level messaging, giving you confidence that your internal messages are being delivered effectively.

Boost employee engagement with proven communication strategies and tactics from our expert team. We offer consultancy to guide your strategy and the creative input to deliver on it.

PR and influencer relations can drive brand advocacy and our team is experienced at leveraging influencers with a loyal digital audience to help enhance reputation and engagement.

Influencer relations enable us to tap into larger followings, connect with new audiences online and drive interaction through strategic alignments.

We can include PR and influencer relations as part of your PR strategy, with a wide range of activity from guest blog posts and quotes in media relations, to strategic celebrity endorsements.

How we approach PR

Our proven PR approach is tailored to each client and their individual needs, but typically involves the following stages.

01

Understand your audience

Using insights to build buyer personas and make sure all activity is aligned to your specific audiences.

02

Develop messaging

Tailor messaging to individual audiences, highlighting the customer pains, product/service benefits and wider market trends that impact purchasing decisions. This gives our skilled team the foundation on which to build PR campaigns that maximise ROI.

03

Research your markets

We use insights, data and your in-house understanding to build an accurate picture of your markets and competitors, understanding the strengths, weaknesses and opportunities. This informs our PR strategy.

04

Develop strategy

We’re experts at building a PR strategy that addresses customer pain points and uses all available channels, maximising efficiency and using advanced techniques to increase share of voice.

05

Create content

We fulfil all relevant opportunities using a combination of creative copywriting and expert relationships with key trade media. Our print and digital media relations activity includes thought leadership, product and business news, case studies, white papers, industry trends and comment, plus more. We are experts at integrating your activity to ensure your PR is aligned with other marketing channels, always striking the right balance between promoting your business and delivering newsworthy content that will secure coverage.

06

Ongoing evaluation

As with any marketing activity, we develop robust evaluation methods to suit your business. We report on identified and measurable KPIs, ensuring that all PR activity is aligned with your commercial objectives and delivering the results to help drive ROI. This could include coverage and circulation figures, landing page traffic and conversion rate, or brand sentiment tracking.

How we approach PR

Our proven PR approach is tailored to each client and their individual needs, but typically involves the following stages.

Using insights to build buyer personas and make sure all activity is aligned to your specific audiences.

Tailor messaging to individual audiences, highlighting the customer pains, product/service benefits and wider market trends that impact purchasing decisions. This gives our skilled team the foundation on which to build PR campaigns that maximise ROI.

We use insights, data and your in-house understanding to build an accurate picture of your markets and competitors, understanding the strengths, weaknesses and opportunities. This informs our PR strategy.

We’re experts at building a PR strategy that addresses customer pain points and uses all available channels, maximising efficiency and using advanced techniques to increase share of voice.

We fulfil all relevant opportunities using a combination of creative copywriting and expert relationships with key trade media. Our print and digital media relations activity includes thought leadership, product and business news, case studies, white papers, industry trends and comment, plus more. We are experts at integrating your activity to ensure your PR is aligned with other marketing channels, always striking the right balance between promoting your business and delivering newsworthy content that will secure coverage.

As with any marketing activity, we develop robust evaluation methods to suit your business. We report on identified and measurable KPIs, ensuring that all PR activity is aligned with your commercial objectives and delivering the results to help drive ROI. This could include coverage and circulation figures, landing page traffic and conversion rate, or brand sentiment tracking.

Get a no obligation discovery call

Get a no obligation discovery call

Speak to our team today to see how we can help you meet your marketing goals.

Book your call today

Contact us

See how we can work together to achieve results

Call 0116 232 7400 Email newprojects@cwa.co.uk

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