Renault Trucks RTEC Launch Film

Renault Trucks needed a film which both communicated the announcement of their RTEC event and acted as a call-to-action for attendees. CWA devised a concept which celebrated teamwork and presented the Renault workforce as powerful and united. “We’re ready, are you?” encapsulates the objectives and encourages viewers to register for the event. The film was highly effective as it saw an increase in registrations and launched another successful RTEC event.

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