UD Trucks Gemba Challenge
As well as creating a successful conceptual campaign for Gemba Challenge 2018, Celebrating Our Heroes, CWA was responsible for organising the service market competition for UD Trucks. We planned the 3-day event to take place in Tokyo, handling participant registration, delegate management, designing and building competition stands, on-site operation and devising a CSR activity which helped the local community. Our activity used the competitors skills to improve the living conditions of children in a local orphanage.
We also managed the social media channels of the event, devising an innovative social strategy. It led to a vast increase in followers and meant the social channels were a useful outlet for contestants and attendees alike.
It was the third time CWA had organised the Gemba Challenge, and there is no doubt that this year was the most comprehensive and well received yet.