“Performance is Everything” Volvo Trucks Campaign

Volvo Trucks’ VISTA World Championship needed a theme that reflected the nature of the competition, but also the daily life of the participants. Volvo Trucks Service Market people work in a fast-paced and demanding work environment, where they need to satisfy customers every single day. Every day they need to perform, which is why we devised, Performance is Everything. To bring this theme to life, we created a series of dynamic videos, each depicting a different character that worked for Volvo Trucks. We see these characters in their life outside of work; playing football, performing on the drums, mountain climbing and dancing. This was to show that the best performers make performing a daily habit – they are relentless. The results were astounding, and the VISTA global social media audience was doubled through the Performance is Everything campaign. Overall, it was a highly successful campaign that truly performed on the highest stage.

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