SDLG Brand Centre
SDLG, the Chinese construction equipment company, needed to communicate its evolving brand to employees, stakeholders, distributors and customers, as it transitioned from a leading Chinese brand to a global brand.
CWA identified that there was not a central point to showcase who SDLG is, and how and why they are different as a global brand. Therefore, CWA designed and managed the construction of SDLG’s brand centre in their factory in Linyi, P.R. China. It provides a 360 degree experience of the brand in one hub for the employees, stakeholders, distributors and customers worldwide.