Hull Trains Paragon Fleet Launch
A £60 million fleet of Japanese bullet trains has been introduced into service which will revolutionize train travel between Hull and London. As one of the most significant achievements in Hull Trains’ twenty-year history, the team employed CWA’s help to harness the support of its staff and showcase the Paragon trains to press and city stakeholders.
A celebration event was held in Hull to thank the staff who had worked tirelessly behind the scenes to bring the new trains into service, they were joined by partners, suppliers and stakeholders who had supported Hull Trains on its journey. Dan Walker, a regular face on the BBC, hosted the event and £4,260 was raised for Action for Children and Hull & East Yorkshire Children’s University, two charities close to Hull Trains’ heart.
The landmark event kick-started a multi-channel campaign to launch the five state-of-the-art-trains into passenger service, featuring a combination of social media and PR support, branding and design, video production and digital services. After raising a glass to Hull Trains’ new beginning, journalists were invited for an exclusive tour of a new train and were given the chance to speak to the people who have been instrumental in introducing the Paragon fleet.
Press packs were distributed, interviews were arranged and BBC Look North broadcast it’s 30 minute evening progamme live from Hull Train station with a Paragon train as a backdrop behind the BBC anchor. More than 30 positive stories featured in print, online and broadcast media following the press event, reaching an audience of more than 5 million people.