UD Trucks ‘One UD’ Global Leadership Summit Launch Film
UD Trucks’ very first Leadership Summit required a sleek, energetic launch film to promote the event. The concept of the film focuses on the people that make the company what it is – the employees. The people of UD were featured throughout to showcase how they come together as “One UD”. We shot on-site in Japan using Steadicam, to ensure the video flowed effortlessly and that the pace was consistent. The content succinctly translated UD’s company culture and helped successfully promote the event.