Client: Volvo Trucks
Scope: Live Events, Video, Digital Solutions, Design, Media Relations
Understanding the client
CWA has worked with Volvo Trucks for decades across a range of different campaigns, so we welcomed the chance to work with them again.
Volvo Trucks is one of the largest truck brands in the world, selling vehicles and services in more than 140 countries. It wanted to turn heads at the IAA transport show in Hanover, Germany, which is the world’s largest transport and logistics conference – and it turned to long-standing creative partner CWA for support. At the time of the show, Volvo Trucks was the only manufacturer to offer a full range of electric trucks, ready to be ordered on the day of the show.
This was much more than a regular live event and required input from multiple CWA departments. The stand boasted state-of-the-art technology, including a virtual reality experience, bespoke rolling content with a hologram theatre experience complete with ‘real wind’ effects inside a huge video cube, and interactive touch screens providing personalised product suggestions and education. We also hosted an innovative press conference before the show, complete with soundscape, to create a truly immersive 360° experience.
Both the stand and press conference required careful planning. With two touch screens, a virtual reality offering, and a hologram on the stand, it was imperative that all digital elements operated reliably for the duration of the event without relying on an internet connection. We delivered all digital operations as desktop applications and ensured both technical and digital support staff were on the stand to ensure a seamless operation.
Tasked with making sure the stand was as sustainable as possible, we avoided any single-use materials, incorporated natural greenery and used digital over traditional print.
Representatives from key industry media
Engagements across Volvo Trucks’ social content
Shares of the press event across social media