Scope: Design and Branding
Understanding the client
Sightful, an online contact lenses store based in the Netherlands and a horizontal expansion to the optical retailing giant GrandVision.
The synergy was obvious. Like CWA, Sightful is all about people – it started thanks to an employee initiative, which encourages the GrandVision team to submit innovative ideas to help build the GV brand.
We worked closely with Sightly’s Managing Director and his team over a 12-month period to map out the business brand from start to finish. It started with a marketing buzz session – the first step to any successful brand – before working together on a series of workshops to set out objectives, identify challenges and plan the journey.
With no physical store, we knew digital content would be key. We worked with Sightful to create fresh, original content that would help communicate its key messages and values. A two-day shoot in Amsterdam delivered a high-end brand film, multiple service stings and hundreds of professional images.
Social media following growth in six months
Brand films created
Brand images secured