Gathering insights and expertise
Hull Trains is a well-established brand, but one that needed a fresh start following recent negative press around their aging trains. The company’s investment in five state-of-the-art Hitachi trains and overhauling its existing services represented a new dawn for the brand. As a result, Hull Trains needed a robust public relations and targeted multi-channel campaign to ensure positive coverage across major media outlets to communicate this to the region. The objective was to shift the narrative around Hull Trains and create an exciting buzz around the company, establishing Hull Trains once again as a leading industry service provider.