Client: Vifor Pharma
Scope: Virtual Events
Understanding the client
Vifor Pharma is a global leader in iron deficiency and iron deficiency anaemia therapies. Dating back to 1872, the Swiss pharmaceutical is steeped in history and prestige.
Just like CWA, where our culture is all about putting our clients first, Vifor Pharma’s patients are at the centre of everything it does. The brand continues to leverage its culture and heritage as a source of competitive advantage to grow the business further and be at the forefront of innovation.
The CWA team worked closely with Vifor Pharma to map out a strategy to launch its new full-service virtual event solution and deliver a flawless and engaging event. We assisted with all elements of the event, including concept, scripting, video production, technical direction, and the building and hosting of the bespoke event microsite.
There were several challenges. We knew that many of their audience were unaccustomed to virtual events, so we worked with Vifor Pharma to deliver the virtual event in a more memorable and engaging way than the physical alternative.
From a CWA perspective, everything needed to be managed without physical interaction with presenters, guest speakers or crew.
Additionally, whereas a standard face-to-face event would extend across two to three days, virtual audiences need the information delivered within just a couple of hours. This meant that all segments and business area updates needed to be kept concise.
Senior Leadership Team participants
Number of separate locations from where presenters spoke
Broadcast across three continents