Client: LiuGong
Services: Video
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Key machine benefits highlighted per video
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Drone weight in grams
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Factor 50 suncream used on set!
Understanding the client
Chinese company LiuGong is one of the world's largest manufacturers of construction machinery, a global B2B giant that sits perfectly within CWA’s roster of heavy industry clients.
Collaborating to meet objectives
Our concept was to take the client to the equipment using video. We filmed a ‘point-of-view’ style video with overlaid graphics to create a virtual representation of an in-person walkaround, highlighting key features and product benefits using a ‘Top 10’ approach.
The camera moves around the machine while graphics highlight key information – intended to start a conversation when sales teams present the video to their client. Our specialist video team used all of their expertise to film using a steady-cam system and drone, with all content storyboarded and scripted in advance to ensure tailored messaging.
To add to the impact (and the filming challenges), the video was filmed in a working quarry.
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