Client: Leicestershire Police / Demontfort University / University Of Leicester
Scope: Video and animation
Understanding the client
A complex project with multiple stakeholders and safeguarding considerations, this video was part of a wider campaign called ‘You’re right, that’s wrong’, designed to highlight and ultimately reduce unacceptable behaviour and language from male students towards females.
Two separate videos were planned, executed and delivered by our specialist video team. One filmed people having an open conversation – a thought-provoking format, delivered in a safe space, filmed in a raw style showing the equipment being set up. The other was a more conventional vox-pop format, speaking with students on campus and edited together as separate clips.
Both formats required careful planning and cooperation to tackle a sensitive subject. All participants including vox-pop subjects were asked for consent and bhecks undertaken to ensure suitability. All messaging was vetted by multiple stakeholders to ensure every possible aspect was genuine, ethical and appropriate.
Participants filmed across two campuses
Stakeholders involved in project
Final video clips produced