Scope: Video and animation
Understanding the client
As the parent company of Ladbrokes and Coral bookmakers amongst other brands, Entain has a disparate, field-based workforce of more than 24,000 employees.
Talking directly to shop staff located from Aberdeen to Southampton was a particular challenge during coronavirus restrictions, but we used all of our experience to help achieve it in a creative way.
This was much more than a corporate video. Using four cameras with autocue and a live audience of selected Entain employees, the ‘show’ was filmed over one day at the Royal Society of Arts in London. Every detail was carefully planned and delivered by the CWA team, from event logistics and lighting, to prompts and camerawork – right down to the comedian to keep the audience entertained during technical breaks.
The objective was to deliver a TV-style format that would feel unscripted, but that came with inevitable challenges. Shooting with a live audience - in a venue that was not designed to be a TV studio - really tested the calibre of our experienced video team.
Separate microphone feeds required
Hours of raw footage filmed
Inflatable prop footballs