Client: Hull Trains
Scope: Design, Strategy and Social
Understanding the client
Hull Trains is an open-access railway operator that operates long-distance passenger service trains between Hull, Beverley, and London King’s Cross.
With travel restrictions easing, Hull Trains were keen to connect friends and loved ones once more. The long summer days and warmer weather represented the ideal opportunity to re-ignite travel inspiration with their customers.
CWA worked closely with Hull Trains’ team to set out objectives, identify challenges, and map out a social and PR strategy.
We worked with the client to create content that would help communicate the campaign’s key message, including high-impact emotive headlines and imagery re-igniting the desire to travel through compelling offers. Creating relevance through key visuals, the campaign targeted the two different audiences with specific imagery and messaging to turn intent into purchase.
People reached on Facebook and Instagram
Social media impressions
Social media click throughs