Client: Commercial Trucks
Scope: Digital App Development
Understanding the client
Working with the UK dealer network of a global commercial trucks manufacturer, CWA was able to apply all of its experience and expertise in the commercial vehicle market.
We already knew the business and its challenges, working with the wider global organisation on various marketing initiatives. We combined that insight with intelligent marketing to help achieve its PR and communications objectives in the UK – including becomes the number one truck brand on social media.
Working in collaboration with the central marketing team and dealer network, we built an app – Pocket PR – that allows field-based sales teams to submit customer stories on the move.
The first of its kind, this app provides instant statuses of submissions and allows user to track which channels the story would appear on. It also enables a ‘never say no’ policy, which gives everyone the confidence to share ideas without needing the marketing expertise to identify how it will be used.
Built for this client but available for similar organisational structures, the app was developed with the option to gamify and incentive use, including leaderboards that can be used to reward the most active individuals and teams.
It also uses push technology, with the option to send messages direct either to those who aren’t participating or to all users if specific angles are needed.
Case studies
Sightful: A streamlined strategy to build a household name
Sightful, an online contact lenses store based in the Netherlands and a horizontal expansion to the optical retailing giant GrandVision.
Hull Trains: A PR strategy to reflect a new era of excellence
Hull Trains is a well-established brand, but one that needed a fresh start following recent negative press around their aging trains.
Porsche Japan: Full-service event support for a successful dealer summit
Porsche Japan needed event support to launch its first ever new all-electric car, the Taycan.
