What is a digital marketing agency?
Let’s face it, navigating the digital world can be quite overwhelming. That’s not surprising, things seem to change every week! It’s tough for anyone to keep track of...
Digital marketing agencies specialise in creating, running, and managing all things online for businesses that need that bit of extra support. Whether it's getting your brand noticed on social media, improving your website’s visibility, or running online ads, a digital marketing agency makes sure your business stands out in today’s fast-paced digital landscape.
Unlike more traditional marketing (think TV ads or billboards, and yes, we do that as well!), digital marketing focuses on websites, social media platforms, and search engines. It’s all about making sure your brand is seen and heard in the right places at the right times. The best agencies know how to help you do this subtly...
What does a digital marketing agency do?
A digital marketing agency or even better a full-service B2M agency (like CWA) should become a natural extension of your existing team. We work with you from the outset to understand your goals and come up with a game plan to achieve them. That initial discussion is the most important, because the goals people think they have, often aren’t actually the goals that will make a difference. It’s important to have a two-way conversation and ensure that both parties are happy with the objectives.
Some of the key things digital marketing agencies help companies with include:
Search Engine Optimisation (SEO): Ensuring your website gets noticed by search engines like Google, so customers can easily find you easily.
Content Creation: Creating engaging blogs (like this one...), videos, and social media posts that reflect your brand and speak to your audience.
Social Media Management: Running social media campaigns that build your brand’s presence and connect you with your target audience.
Paid Advertising (PPC): Managing online ads, like Google Ads, that bring in traffic and boost your conversions.
Email Marketing: Crafting email campaigns that nurture customer relationships and drive sales.
Then it’s about ensuring you have a good partner. A good agency, like CWA, won’t just set things up and leave them to run – we constantly look at data and performance to make sure the marketing efforts are hitting the mark.
If something’s not working as well as it could, we tweak and optimise it. We are constantly A/B testing to find the best results. It’s all about making sure the client gets the best results for their investment.
The latest digital marketing trends
Digital marketing is constantly evolving, and part of the job of your agency is helping you to stay on top of the latest trends to give your business a real edge.
Some of the key trends shaping the industry right now include:
AI and Automation: Artificial intelligence is transforming how we personalise content and automate tasks like email marketing and customer segmentation.
Short-Form Video Content: Platforms like TikTok, Facebook Wach and Instagram Reels have made short, engaging videos a must for capturing attention quickly.
Voice Search Optimisation: As more people use smart speakers like Alexa and voice assistants, optimising your content for voice search is becoming essential.
Sustainability Marketing: Consumers are increasingly favouring brands that show a commitment to sustainability, making it a powerful message in digital campaigns.
Data Privacy and Personalisation Balance: With growing concerns over data privacy, finding the right balance between personalisation and respecting user data is crucial for building trust. (We have our own data protection champions here at CWA).
Keeping these trends in mind when shaping your digital strategy may help you stay ahead of the competition and engage with your audience in more meaningful ways. But the key is not to force it. Don’t do something just because it’s new and exciting, it has to offer added value.
Added value
CWA isn’t just a digital marketing agency based in Leicester, we are actually a full-service international agency, offering significant added value including film, media and communications, creative and web management, all together with a friendly, helpful and caring team.
However, what really sets us apart is how we make everything work together, so your online marketing doesn’t feel like a bunch of disconnected tactics. We integrate everything into your overall strategy, making sure every campaign – whether it's SEO, social media, or paid ads – pulls in the same direction.
The best part? Because we’re a full-service agency, we can easily collaborate with other teams like PR, design, and content creation. You don’t have to juggle multiple agencies or freelancers – CWA have got it all covered in-house, saving you time and headaches.
So, whether you’re looking to improve your website’s rankings, engage more on social media, or run a killer ad campaign, CWA can help. We’re all about delivering results and making sure you see real value from your digital marketing efforts.
Katy Dillon
Account Director & Producer, CWA
