Is technology getting superior? Or are we getting lazier?
How many blogs begin by calling the reader lazy!?
This feature is all about time and how more and more precious it is becoming. This means commercially, businesses need to adapt their marketing strategy accordingly.
If you want proof that the general population’s amount of free time is shrinking, look no further than the ol’ cook book. The traditional family cook book began with meals that took between an hour and 90 minutes to make, then they were ousted by Jamie Oliver and his “15-Minute Meals”. And now, in 2019, one of the most prominent celebrity chefs, Joe Wicks, gets you eating a healthy dish via a 15-second video recipe on Instagram!
So, to be cliché, time is money!
With people being more time pressured and having more screens to look at than ever before, getting customers to receive the messages you want to communicate is becoming ever more challenging. If your business mentality is that your glass is half full, you could say it’s an opportunity to push more messages out. For example, it’s likely that you use most of the free time you do have, in front of the TV, with your phone in your hand.
We now tend to view different chunks of media across various platforms at once. This means selective attention and a growing insensitivity to advertisements. This also means choosing your content style very carefully; your visuals, message and format all matter more than you think when putting advertisements on social media platforms. Your company running an advertising campaign should always consider this when discussing strategy.
This doesn’t mean spending more, it means being savvy and placing your message where your audience are to make your budget work harder and smarter. Knowing that, multiple platform advertising shows consistency, which builds brand trust and awareness. It’s been proven that most view a brand more positively when exposed to their ads on more than one platform and the flexibility of social media means you can tweak your budget by the penny.
In this day and age, social media is certainly one of a few mediums where everything, and we mean everything, can be measured. From video views, likes, shares, impressions and clicks; we can then clearly demonstrate to our clients just where their money is being spent, and how effective the results are.
In a nutshell, and back to the opening question, are we being lazy or is technology superior? It’s possibly both, but if anything, we are forced to be lazy. We don’t need to go out looking for anything online because brands and technology can give it to us on a plate. With our clients, we are constantly finding new ways to be ahead of the curve and deliver measurable results.
So, if you want your customers to be chilling, on the sofa, taking in your messages and buying your products/services… come and say Hello@CWA.co.uk