A social strategy or a cat… your call!

A quick task for you right now, open four tabs on your phone/tablet/computer and log in to Twitter, Facebook, LinkedIn and Instagram. I bet you within five posts on your newsfeed you hit a video on all four platforms. I’ll give you a minute…


Since 2016 and all the way through to the end of 2018, video has been erupting on social media, and it doesn’t show any signs of slowing down. In the last two years, branded video content has increased by 258% on Facebook. Plus, if you post a video tweet, it’s 10x more likely to get a retweet than a photo – huge numbers! So, what does this mean for your company? Well, you need one of two things really. Firstly you could go for a social media strategy or, potentially, a cleverly titled cat video that inevitably hits crazy views.

Let’s say you choose the former, it doesn’t matter necessarily on your company’s audience, social channels or objectives; but you must make video a priority as the all-important stats don’t lie. For instance, approximately 100 million hours of video are watched on Facebook every DAY.

Even in just the last few paragraphs, you can clearly see that video must be part of your plans. If your brand isn’t making them for social campaigns, then you’ll fall behind. The beauty of film is in the storytelling. You can write a press release that’s a ten-minute read for your audience to look over, or you could tell them the same story in 90 seconds or less through video. The stats scream at you; it will go so much further with a little bit of boosting and precise targeting.

Basically, video content is something we all no longer deliberate on. 82% of web traffic by 2022 will be video, and on LinkedIn alone, video content was up 17% from 2017 to 2018 with 55% of posts being video. Let’s not forget ‘going live’ either, you can’t watch a reality TV show nowadays without a presenter saying, ‘we’re going live after the show with X and Y’. I could have finished that last sentence at ‘show’, couldn’t I?

In a nutshell, online video content must be part of your plans. With our clients, it’s very rare that films are not part of every discussion we have at CWA. Whether it’s a live event, PR, digital or social media; video is everywhere and will continue to be in the future… it’s just whether your brand is there in the future with it.

On second thoughts… just get a cat.

Ready to introduce more video to your social strategy? Say hello@cwa.co.uk and get in touch.

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Written by
Adam Palmer
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