Volvo Construction Equipment ‘Challenging Convention’ Ads

The Challenge

Autumn of 2014 saw CWA challenged to develop a provoking EMEA advertising campaign for Volvo Construction Equipment. With the Construction Industry press plagued by “Wallpaper” advertising the brief was to make an impact and be thought provoking.


The Solution

Under the umbrella of “Discover a New Way” a Communication platform which was also developed by CWA, the Account and Creative teams created advertisements which were abstract in their look whilst challenging convention in their individual message.

The result is a campaign which is rolling out successfully in within the EMEA region which is aimed at inviting the target audience to discover more with Volvo CE and create lead generation for the dealer network.


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