Welcome to the latest Studio Spark, where the CWA design studio shares whatever has been sparking our creative imaginations over the past 7 days – whether that be Art or Design, Film or Theatre, Music or Dance, Technology or Nature…
Here’s this week’s roundup.
Sweet little lies
Written by Martin Lovegrove
I’ve been a fan of Parisian Illustrator Tom Haugomat for quite some time now, and his recent work for the Volkswagen ‘lies’ campaign is some of his best.
Tom’s style utilises a limited colour palette and very controlled composition making the best use of empty space. His roots are in animation, but his retro-feeling illustrations are where he excels, mashing up a strange combination of Chris Ware and Edward Hopper.
In the latest Volkswagen campaign (by DDB), which talks about the dangers of buying used cars not from a VW dealer, Haugomat depicts various situations of parents telling ‘white lies’ to their children such as the Father telling his daughter “Sssh, he’s sleeping” while looking at her quite clearly dead goldfish. The strap line to the whole campaign being ‘If they lie to their kids, what will they tell you when they sell you their car?’
Written by Teresa Bembrick
Virtual Reality has been around for quite some time now – my first memory of VR was the film Lawnmower Man back in 1992. Now there is Oculus Rift and other brands coming through to make VR more accessible but these are still expensive headsets.
One very low-cost approach is Google Cardboard – it’s a cardboard virtual reality unit that uses your mobile phone to create a VR experience. Google have some very impressive apps that accompany the unit including their own Cardboard app (available on iTunes and Android) which will teach you the basics of virtual reality, including a 360-degree street view of some of the major cities around the world, plus an unforgettable experience along the Great Barrier Reef.
One of the main VR developers is a company called Jaunt, they have created some impressive VR experiences including Sir Paul McCartney’s performance “Live and Let Die” which was Jaunt’s first publicly released cinematic VR experience.
Another company worth looking out for is Vrse. One impressive movie, Walking New York by Chris Milk and Zach Richter, was a collaboration between Vrse and The New York Times to coincide with their magazine’s April front cover which showcased the work of French artist JR who is known for pasting giant photographs on urban surfaces all over the world. On April 11th JR and his crew printed 62 strips of paper and pasted them onto the Flatiron plaza floor, resulting in a 150 foot image of a man striding across the plaza. Another is Evolution of Verse by Chris Milk which was created for the 2014 Sundance Film festival.
Some VR experiences can be viewed on devices without 3D capabilities, including Evolution of Verse. Other VR experiences to look out for are Titans of Space, War of Words VR, Jack White: Third-D, and Roller Coaster VR.
It’s a great way to get into the virtual reality experience and it’ll amaze your friends and family.
Arabic light typography
Written by Chris Nobbs
French artist Julien Breton, aka Kaalam, specialises in painting with light, creating these stunning calligraphic long-exposure images, shot in assorted dimly-lit locations around the world. Breton performs rehearsed movements and gestures using light bars to ‘draw’ a combination of Arabic letterforms, which seem ideally suited to his fluid, flowing body movements, and more abstract shapes, all photographed by his accomplice, David Gallard.
The accuracy and detail in the final shots is incredible, with each piece needing a kind of intricately choreographed dance routine to produce. He uses the environment as a 3D space with lettering and shapes often branching off in various directions.
He says of his work, “To paint on a canvas, however large, means in any case a limit. Only light is really infinite. The only limit is the air.”