Welcome to the latest Studio Spark, where the CWA design studio shares whatever has been sparking our creative imaginations over the past 7 days – whether that be Art or Design, Film or Theatre, Music or Dance, Technology or Nature…
Here’s this week’s roundup.
An 80’s comedy cop movie… with steroids… on acid!
Written by Martin Lovegrove
In 2012 David Sandberg, a Swedish filmmaker specialising in commercials and music videos, quit the business and wrote a script for ‘Kung Fury’, an action / comedy cop movie set in 1980’s Miami which sees the main character time-travel back to kill Adolf Hitler, but a mistake sends him back to the viking age, where he partners up with Thor to destroy the Third Reich once and for all.
Using $5000 of his own money he shot as much footage as he could, roping in friends and managing to make a full length trailer. A Kickstarter campaign was created the following year with the goal of raising $200,000 which would allow them to make a 30 minute feature that would stream online for free. When this goal was reached a second was added of $1 Million to expand the project to a full length feature film. At this point most of the footage had already been shot entirely on green screen, but extra funding was required to complete the intensive post-production required.
All of the live action was shot in a studio in Sweden, and as the story is set in Miami, these scenes are completely computer generated. The money raised would also help shooting additional footage in Miami. Last January saw the Kickstarter campaign close with over $630k reached.
Last month saw ‘The Hoff’ join the party with his theme song and video for the movie which totally compliments the rest of the soundtrack by The Lost Years and Mitch Murder. I can’t think of anyone else that could have done it better.
Kung Fury will be shown for free online on 28th May.
The lost art of the TV theme
Written by David Neville
Hawaii 5-0, The Persuaders, The Avengers, Whatever happened to the Likely Lads and so many more… Comedian Richard Morton takes a nostalgic trip through classic TV theme tunes in this 30 minute radio documentary. Available on the BBC Radio iPlayer. Well worth catching.
A lady of letters
Written by Chris Nobbs
I’ve long been a fan of Ruth Rowland, a lettering artist who specialises in free flowing, expressive, script typography. She has produced a lot of work for the publishing and music industries, as well as for advertising, packaging, logos, and more. Her letterforms cover a variety of styles but all have a beautifully organic, handmade feel, with a really natural, fluid movement. She has become the go-to person if you need a loosely flowing logotype, strapline or cover title, which is why her client list includes names like Coca Cola, BBC, Cadbury’s, Newsweek, Thorntons, the V&A, Wired, Starbucks, and music artists including Elton John, Simple Minds, John Lennon, UB40 and the Rolling Stones.
After studying expressive typography at Central St Martins, she has now been a freelance letter artist for over 20 years. She admits that she enjoys “experimenting with word as image” and says: “I love to combine old and new technology. In my studio you’ll find antique dip ink pens and Japanese brushes lying next to my Apple Mac and Wacom Tablet.”