Last week CWA produced the Volvo Trucks UK stand at the first Commercial Motor Live exhibition. The venue of Millbrook Proving Ground was a superb venue for the two day event, with the banana shaped concept building providing a stunning backdrop for the presentation of the new Volvo FH truck.
Hundreds of excited visitors from the transport industry were attracted to the event by the opportunity to experience driving a wide variety of vehicles, learn about the latest technology and attend talks given by industry experts. The highlight of the event was a two hour period over lunch, where the Volvo sponsored hog roast was accompanied with a CWA produced show that incorporated state of the art video projection technology onto the actual truck. It also featured an entertaining interview between Ulf Magnusson, the new MD of Volvo Trucks UK and Ireland, and the television presenter Penny Mallory.
The packed room and smiles on the audience’s faces were testament to what a captivating and successful show it was, and CWA are already excitedly planning the next opportunity to showcase the FH.
If you have a project like this you wish to discuss, please contact:
Nicola Adams +44 (0) 116 232 7425 | firstname.lastname@example.org