Dongfeng Trucks IAA show 2014

The Challenge

Dongfeng Trucks wanted to raise their international profile by participating at the biggest and the most professional commercial vehicle autoshow at IAA, Hannover.

The Solution

CWA took the challenge and at the strategic level, treated the autoshow as a milestone of a bigger overseas expansion campaign. At the operational level, CWA delivered an excellent show managing the shipping of the trucks, designing and building the stand, creating the performances to attract the audience, and managing the PR and social media campaign during the show.


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