Volvo Construction Equipment Product Launch 2014

The Challenge

How could an organisation as large and diverse as Volvo Construction Equipment communicate its new products to its dealership network effectively?

The Solution

We created a Product Launch program in Sweden that saw over 1000 dealers visit Volvo’s excellent facilities over a period of four weeks to attend product seminars and workshops. To make the event more engaging we gamified the event with an interactive quiz that led to a grand finale with prizes up for grabs. Our creative input resulted in the best feedback from any product launch in the last 10 years.

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If you want your brand to be heard, speak to us today

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