Volvo Construction Equipment Product Launch 2014
How could an organisation as large and diverse as Volvo Construction Equipment communicate its new products to its dealership network effectively?
We created a Product Launch program in Sweden that saw over 1000 dealers visit Volvo’s excellent facilities over a period of four weeks to attend product seminars and workshops. To make the event more engaging we gamified the event with an interactive quiz that led to a grand finale with prizes up for grabs. Our creative input resulted in the best feedback from any product launch in the last 10 years.