UD Trucks Launch

The Challenge

Japanese truck manufacturer, UD Trucks, had designed their first truck – the Quester – for the Asian market. They wanted to launch it to make an impact in this competitive arena.

The Solution

CWA masterminded a launch in Bangkok, next to UD’s new manufacturing plant. We created all of the content for the launch, which lasted for five days and included five Gala dinners, as well as overseeing production. The launch was successful and launched the Quester to an eager audience.

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