SDLG Brand Centre
SDLG is changing from a leading Chinese brand to a global brand. It needs to communicate its brand values to its employees, stakeholders, distributors and customers.
CWA identified that there was not a central point to showcase who SDLG is and why they are different as a global brand. Therefore, CWA designed and managed the construction of SDLG’s brand centre in their factory in Linyi, P.R.China. It provides a 360 degree experience of the brand in one hub for the employees, stakeholders, distributors and customers worldwide.