Saab ‘Worn with Pride’ Mailer


The Challenge

Saab wanted to incentivise its customers to visit their dealership by offering them a free replacement badge for their car. Once at the dealership, the customer would receive a free visual health-check of their car, and the dealer could advise of any aftermarket care.

The Solution

To promote the offer, we developed a creative direct mailer that was sent to Saab drivers. The concept played upon the pride that many Saab drivers have in their car and what the brand means to them.

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