FedEx Express ‘China’ Mailer

The Challenge

FedEx wanted to improve awareness of their courier services to and from China across Europe.

The Solution

We developed an innovative direct mailer, which targeted European businesses. The mailer directed the target audience to a micro-site and online game in an effort to boost awareness through engagement. The results were clear: 46% of people mailed visited the campaign website.

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If you want your brand to be heard, speak to us today

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