Siyuan has been pondering this question recently in her article for the UKTI blog, as part of their export week special. In the informative article she discusses Chinese business culture and uses a real case study of how CWA is helping a UK brand to successfully market itself to China. You can read the blog in full here. It might be one article that you cannot afford to miss.
If are interested in exporting to China and want some advice from Siyuan, then drop her an email. Alternatively, you can browse our case studies to discover how we’ve helped international brands crack the Chinese market.