Gemba Challenge


The Challenge

UD Trucks launched their first ever Gemba Challenge Competition in January 2014. The Gemba Challenge is open to all UD Trucks dealerships across Asia and South Africa. The competition is an aftermarket skills competition, which asks dealerships to enter teams of 3 or 4 aftermarket staff. There are 3 theoretical rounds where teams have to submit their answers via an online system. After 3 rounds, the top 9 teams from across Asia and South Africa and chosen as finalists for the Gemba Challenge.

The Solution

Once the finalists were chosen, they needed a final to go to – enter CWA. CWA’s role was to organise, create and deliver every aspect of the 3 day final, which was held in Tokyo from November 17th to 20th, 2014. It involved getting all the finalists to the correct hotels, booking the hotels, organising all on-site logistics, delivering all the elements needed for the Competition Final and producing a show-stopping Awards Dinner.

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