In the last week of August, Patrick and Oliver traveled out to Thailand to oversee the successful global launch of UD Trucks’ latest product offering; the Brand New Quester.
The Quester is the first truck UD have produced that is designed with the entire Asia market in mind, and the launch was held in Bangkok, right next to UD’s new manufacturing plant.
There was a good deal of pre-production involved as CWA wrote all the scripts for the main show, and with 9 launch shows in 5 days, along with 5 gala dinners, it was a very busy week on site to say the least! However, all was successful and the Quester was launched to the world in grand style.
The Quester Launch represented the latest in a string of projects that CWA have had in Asia over the past few years, and we hope to be returning soon, this time to Singapore, in early 2014.
To find out more about CWA’s upcoming event activity, contact Oliver Lee.