How to avoid creating a Frankenstein’s Monster

How to avoid creating a Frankenstein’s Monster

Halloween may be a distant, sugar-induced memory for some of you, but Frankenstein’s monster still walks amongst us in the form of ill-conceived marketing. Clumsy designs. Disjointed messages. Confusing user-journeys. These elements are often stitched together to...
Automotive recruitment – But not as you know it

Automotive recruitment – But not as you know it

CWA have recently completed a re-brand for midland-based automotive recruitment firm Jobco-op. The use of three inter-connecting shapes for text and imagery reflects the three-way relationship between employers, job seekers and account handlers. The identity has been...

CWA’s great culinary mash-up

The creative team at CWA love food from all around the world, but sometimes it can be so hard to decide what to have! So the team were challenged to create a name and brand identity for a ‘fusion’ restaurant utilising two cuisines drawn from a hat. The entries were:...
An approach that has stood the test of time

An approach that has stood the test of time

In todays technology-driven workplace, it’s hard to imagine a time when business was done without a computer. In particular within the design industry, the Apple Macintosh revolutionised the way that designers brought their ideas to life, and through constant software...