New Volvo Trucks TV advert

New Volvo Trucks TV advert

CWA has developed an ad for Volvo Trucks to be seen during the new Truck World TV show, a brand new series promising Top Gear-style entertainment for trucks, launching this week on Thursday 30 January. Six episodes of the 30 minute show, filmed at the awarding-winning...
A Red Rag to Traditional Truck Marketing

A Red Rag to Traditional Truck Marketing

A lone trucker, taking each bend on a high alpine road with ease, looking happily out of his window. This is a familiar image used time and again by the trucking industry to promote the new features of their beloved vehicles. But how about a hamster operating a...
How to avoid creating a Frankenstein’s Monster

How to avoid creating a Frankenstein’s Monster

Halloween may be a distant, sugar-induced memory for some of you, but Frankenstein’s monster still walks amongst us in the form of ill-conceived marketing. Clumsy designs. Disjointed messages. Confusing user-journeys. These elements are often stitched together to...